Loverboy in the East Village.

Oh, Loverboy. Pizza, Oh Pizza, My Sweet Pizza, You’re the One… (Maybe?)

If things go as planned, Loverboy, the East Village’s newest pizza spot (brought to you by owners Richard Knapp and T.J. Lynch of Nolita gin mill, Mother’s Ruin) may actually be able to serve pizza by early August.

“We’ve basically decided to say, ‘Fuck Con Ed,’” the bartender at Loverboy explained. “We’ve outfitted the kitchen so that we can just go all electric. We’re closer than where I thought we’d be since making the shift. We should be ready to serve pizza within the next two weeks.”

In an interview with Grub Street, Loverboy co-owner T.J. Lynch said the spot hadn’t been named for the Patrick Dempsey pizza deliveryman-gigolo movie or the ’80s band (we’ll have to settle for a hed inspired by Mickey & Sylvia) and described their concept as combining “the unpretentious feel and good drinks of Mother’s Ruin, but with pizza by the slice and pie.” Instead of having folks leave the bar to find slices to sop up the frozen cocktails, they decided they’d serve pizza themselves (“I think it’s because we’re geniuses” Lynch added).

Loverboy’s pizza style? Lynch, who worked on it with consulting chef Nick Pfannerstill (previously chef de cuisine of Dovetail), told Grub Street, “Our style is called awesome pizza. That’s the culinary definition.” More specifically, he then went on to describe it as a square-style with a thicker crust that’s not quite Sicilian-thick.

Tone can be lost in translation, but the quotes do read a little, ahem, abrupt and… confident.

Hey, God bless if you can back it up. The East Village could use another good pizzeria and it’d be nice if this corner, which has been a disastrous parade of unsuccessful restaurants and bars, would turn out to be something that’s actually good and more than just a douche magnet.

The last attempt, Lumé, a self-described “Epicurean drinkery” was seized in 2014. Previously, it was Life – Kitchen and Bar, which took over Verso (probably only vaguely remembered for a topless diner encounter immortalized on neighborhood über-blog EVGrieve), and which was at one point Caffe Cotto, Caffe Pepe Rosso and God knows what else after Pedro’s Bakery, where Iggy Pop apparently once ordered food in the 1990s during a documentary before realizing he didn’t have any cash.

That being said, Loverboy being the first success in a long time on a corner full of consecutive failures will be no small feat.

How hard is it to go from gas to electric? We’ll have to see. The bartender said the pizza would be in the “Roman style” but thicker and more like a Sicilian pizza, but softer toward the middle. Loverboy plans to sell pizza by the pie and by the slice and to also do delivery. The pizza toppings that will be available on the menu are still a bit of a secret.

127 Avenue C,
New York, NY 10009 
Phone: (917)202-0599
Subway: L (1st Ave)

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